Please Don't Stop The Music
So yesterday I complained that AT&T didn't get it. It being the fact that consumers are not interested in paying to move their music from the computer to their phone, or in paying hefty monthly service charges for a few songs. No word yet from AT&T, but according to Moco News, it sounds like Nokia gets it:
"Tero Ojanpera, EVP of entertainment and communities, took the stage to discuss a number of Nokia’s upcoming content plays, but dove deep on its recently announced “Comes With Music,” service in which consumers will get unlimited music downloads for a year with the purchase of a phone."
This is forward thinking. Give consumers what we want -- easy access to lots of music on our phone, and that becomes a meaningful point of differentiation when selecting a handset or a carrier. Hmm -- let's see -- do I pick the phone where I pay for every song? Or the one where all of my music is included?
Assuming all other factors are equal -- which one would you pick?
"Tero Ojanpera, EVP of entertainment and communities, took the stage to discuss a number of Nokia’s upcoming content plays, but dove deep on its recently announced “Comes With Music,” service in which consumers will get unlimited music downloads for a year with the purchase of a phone."
This is forward thinking. Give consumers what we want -- easy access to lots of music on our phone, and that becomes a meaningful point of differentiation when selecting a handset or a carrier. Hmm -- let's see -- do I pick the phone where I pay for every song? Or the one where all of my music is included?
Assuming all other factors are equal -- which one would you pick?
Labels: music m2 nokia att
posted by crgt at
7:21 AM
1 Comments:
Sir,
Interesting study just dropped on the iPhone. Turns out that even though we finally have the ability to have voice, text, email, wireless in one device, people still carry a good ol fashioned cell phone. Anyways, not trying to rain on the M pararde, just interesting considering how much this device has overturned the current US cellular market.
http://www.psfk.com/2008/04/iphone-impact-study.html
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