m pay: close to reality or distant future?
According to a recent study by the Aberdeen Group, more than 58 percent of retail respondents in the survey indicated that they plan to implement contactless payment solutions within the next 18-24 months.
This study seems to be supported by this list (from the Smart Card Alliance)of real world North American trials going on right now:
In June 2007, Visa and Wells Fargo announced the launch of an extensive mobile pilot to test consumer mobile payments and services using mobile devices equipped with NFC technology. The pilot will test secure, over-the-air delivery of payment account information to the mobile device, mobile payments in stores and restaurants accepting Visa payWave technology, receiving and redeeming mobile coupons, and account management services.
In June 2007, Cellular South announced the launch of the first-ever consumer trial of its WirelessWallet service based on the Kyocera biometric NFC phone and ViVOtech wallet software. This service allowed consumers to open their mobile wallets on NFC mobile phones using their fingerprint.
- Results? 87% of testers are interested in WirelessWallet when it is available.
In March 2007, MasterCard and Mobile Candy Dish launched a pilot in Chicago to enable consumers to advance order movie tickets and to purchase concessions in real-time using an NFC phone. Consumers can also get directions, maps and a list of nearby points of interest including restaurants, shopping malls, and gas stations.
In February 2007, Discover Financial Services and Motorola Inc. launched a mobile payment and account management trial that enabled participants to check their Discover Card account balances, review payment history, and make purchases using their mobile phones in place of the traditional plastic credit card.
In January 2007, HSBC launched a mobile phone payment pilot in partnership with MasterCard and ViVOtech. Using a simple OTA personalization process, participants in New York, Chicago, and several other large U.S. cities loaded their HSBC credit cards onto their mobile phones. Participants are able to use their NFC phones at thousands of PayPass-enabled merchant locations nationwide. Recently, HSBC has extended the pilot to allow its debit cards to be downloaded onto NFC mobile phones, resulting in the first multi-card NFC mobile phone pilot.
In December 2006, Citigroup, MasterCard, Cingular, and Nokia announced a team effort to pilot next-generation mobile phones using NFC technology with "Tap & Go(TM)" capabilities in New York City, using software and services provided by Giesecke & Devrient and ViVOtech.
In November 2006 , MasterCard Worldwide announced a market trial of the use of NFC-enabled mobile phones for "Tap & Go" payment in partnership with Nokia, 7-Eleven, Inc. and Peoples Bank of Paris, Texas.
In December 2005, Visa participated in a first-of-its-kind NFC trial for mobile phone proximity payment and content downloads in the Philips Arena in Atlanta, working with Philips Semiconductor (NXP), Nokia, Cingular, Chase and ViVOtech.
Given the fact that retailers indicate they are planning for this, and the fact that financial institutions, networks and handset manufacturers are working together to make this happen, what's the hold-up? And do consumers care?
The Smart Card Alliance blames the hold-up on the number of stakeholders that must be on board to build the inftrastructure to make this work - but contends that this is a problem that has been getting worked out for close to a decade now and should be resolved shortly.
The SCA also thinks consumers will care because they are looking for expanded payment functionality, increased convenience, enhanced security, and faster transactions.
So m pay works for consumers & drives efficiencies for business. Won't be long.
Anyone disagree?
This study seems to be supported by this list (from the Smart Card Alliance)of real world North American trials going on right now:
In June 2007, Visa and Wells Fargo announced the launch of an extensive mobile pilot to test consumer mobile payments and services using mobile devices equipped with NFC technology. The pilot will test secure, over-the-air delivery of payment account information to the mobile device, mobile payments in stores and restaurants accepting Visa payWave technology, receiving and redeeming mobile coupons, and account management services.
In June 2007, Cellular South announced the launch of the first-ever consumer trial of its WirelessWallet service based on the Kyocera biometric NFC phone and ViVOtech wallet software. This service allowed consumers to open their mobile wallets on NFC mobile phones using their fingerprint.
- Results? 87% of testers are interested in WirelessWallet when it is available.
In March 2007, MasterCard and Mobile Candy Dish launched a pilot in Chicago to enable consumers to advance order movie tickets and to purchase concessions in real-time using an NFC phone. Consumers can also get directions, maps and a list of nearby points of interest including restaurants, shopping malls, and gas stations.
In February 2007, Discover Financial Services and Motorola Inc. launched a mobile payment and account management trial that enabled participants to check their Discover Card account balances, review payment history, and make purchases using their mobile phones in place of the traditional plastic credit card.
In January 2007, HSBC launched a mobile phone payment pilot in partnership with MasterCard and ViVOtech. Using a simple OTA personalization process, participants in New York, Chicago, and several other large U.S. cities loaded their HSBC credit cards onto their mobile phones. Participants are able to use their NFC phones at thousands of PayPass-enabled merchant locations nationwide. Recently, HSBC has extended the pilot to allow its debit cards to be downloaded onto NFC mobile phones, resulting in the first multi-card NFC mobile phone pilot.
In December 2006, Citigroup, MasterCard, Cingular, and Nokia announced a team effort to pilot next-generation mobile phones using NFC technology with "Tap & Go(TM)" capabilities in New York City, using software and services provided by Giesecke & Devrient and ViVOtech.
In November 2006 , MasterCard Worldwide announced a market trial of the use of NFC-enabled mobile phones for "Tap & Go" payment in partnership with Nokia, 7-Eleven, Inc. and Peoples Bank of Paris, Texas.
In December 2005, Visa participated in a first-of-its-kind NFC trial for mobile phone proximity payment and content downloads in the Philips Arena in Atlanta, working with Philips Semiconductor (NXP), Nokia, Cingular, Chase and ViVOtech.
Given the fact that retailers indicate they are planning for this, and the fact that financial institutions, networks and handset manufacturers are working together to make this happen, what's the hold-up? And do consumers care?
The Smart Card Alliance blames the hold-up on the number of stakeholders that must be on board to build the inftrastructure to make this work - but contends that this is a problem that has been getting worked out for close to a decade now and should be resolved shortly.
The SCA also thinks consumers will care because they are looking for expanded payment functionality, increased convenience, enhanced security, and faster transactions.
So m pay works for consumers & drives efficiencies for business. Won't be long.
Anyone disagree?
Labels: m3, mobile payment, nfc
posted by crgt at
8:50 AM
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